Developed for daily resilience and energy
Across all generations, consumers are increasingly seeking wellness solutions positioned to support day-to-day balance, resilience and vitality. Many individuals experience fluctuating energy levels, daily stressors and lifestyle related fatigue, and are therefore drawn to products aligned with resilience, energy and general wellbeing positioning.
IMCD has developed Be Resilient a dual adaptogen capsule concept designed to help manufacturers create formulations positioned for resilience focused and energy related wellness applications. This concept brings together two botanicals with long histories of traditional use and growing interest in modern nutraceutical development.
Target market
Adaptogen focused supplement innovation continues to gain traction as consumers look for solutions that fit into daily wellness routines. Ingredients such as maca and rhodiola, which have been explored in research involving stress related and fatigue related positioning, remain highly relevant for brands seeking differentiation in capsule formats.
The Be Resilient capsule concept aligns well with market demand for formulations that support lifestyle oriented wellbeing, energy related positioning and day today resilience.
Consumer benefits
- Combines adaptogenic botanicals traditionally used in formulations targeting stress related and energy related positioning
- Convenient once daily capsule format to support consistent routines
- Features well known botanicals aligned with vitality and lifestyle wellness categories
- Vegan friendly capsule
Log in to MyIMCD to access a formulation positioned for daily resilience and steady, balanced energy support.
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